If you are planning to sell your antiques in any road shows or trade shows, it would be important to ensure that you strategically plan for the day. Proper show planning is essential to help you realize maximum returns on your investment as you will have invested both your time and money. The first thing that you ought to do is to ensure that you identify the right opportunity in the form of conferences or events that your target audience will be in attendance. This will expose your products to a huge number of potential buyers. You will be able to learn about these avenues from your customers and also by checking online.
Choice of Event
You should make sure that the shows you select will draw the number and type of customer prospects that you need in order to make proper sales. You should consider the geography, cost, timing as well as the reputation of the party sponsoring the event. You should also ensure that you look at the lists that capture the past attendees and vendors of any event you consider to be opportunistic.
You should create an exhibition that will wow people and attract them to your wares by ensuring that your way of displaying your antiques conveys the message home. Ensure that your graphics, design and type of exhibit delivers your intended marketing message with a huge punch. The way your display booth will be lighted, the accessories, booth flooring and table covers will play a huge role in conveying the image you will be portraying to your target audience. You may use a replica on the display for your most valuable antique items to protect them. If you need help designing and producing such a display to showcase your antiques call or visit my friends at http:
Create a Marketing Plan for the Trade Show
You should devise a marketing plan that ought to be divided into three sections. You should have a well devised plan for your marketing during the pre-show, at-show and post-show. You have to ensure that you pre-sell your antiques before your prospects even attend the road shows, trade shows or events. You should also ensure that you engage them fully during the show and lastly ensure that you follow them up later after the show in order to get additional sales.
You should reserve a good location for your display booth during the trade show event. Make sure you book early in order to secure a booth that will be located in a location that will access high traffic. Make sure you have access to the electrical outlets if you will use them for displaying your antiques or their replica to the audience